Get that trophy cabinet ordered because PlayOJO has won not one but two awards! That’s right, we scooped gold for ‘Casino Marketing Campaign’ at the EGR Marketing & Innovation Awards 2023 for our Outrageous Ladies campaign. And if that’s not enough, we were also awarded silver for ‘Brand of the Year’!
EGR Marketing & Innovation Awards 2023
We faced stiff competition to win ‘Campaign of the Year’, with 13 brands shortlisted for the award in total. But thankfully, we weren’t unlucky this time around as our Outrageous Ladies launch came out on top.
The campaign reflected the shift our brand took last year to reflect the fun side of PlayOJO. Madame OJO was the star of the show. In both our branding and TV adverts, they demonstrated how you can get that OJO feeling at our casino.
We were also the runner-up for ‘Brand of the Year’, coming second in a packed category with 14 other nominees. This award reflects the performance of PlayOJO throughout the year in all of our marketing and operational activities that support our brand values.
We’re absolutely over the moon to have been recognised in the industry. Thanks EGR for loving what we do as much as we do!
Here’s what Andrew Steddy, Head of Global Product Marketing, had to say about our double win:
“We’re incredibly proud to win the award for best marketing campaign and be runner-up in brand of the year. Both categories were full of the best brands in our industry, so for the judging panel to value our work so highly against some really strong campaigns and brands is amazing. Most of all, I’m proud of the team at PlayOJO. It’s a true reflection of all the hard work and effort from everyone across the business.”
